Shifting gear for heavy vehicle telematics brand
TOMR | Heavy-vehicle telematics

Telematics, a rapidly developing technology used to track the operating and driving performance of vehicles is reshaping heavy-vehicle fleet operations and related business processes.

How does a new-technologies company convince the old heads in the transport industry to take notice?

TOMR was finding it difficult to differentiate itself from competitors.

Applying some fresh thinking to a difficult category, Jones Davis BBN determined there was a need for TOMR to be synonymous with, and the leader in, heavy vehicle telematics.

Shifting gear for heavy vehicle telematics brandTOMR | Heavy-vehicle telematics

 

Telematics, a rapidly developing technology used to track the operating and driving performance of vehicles is reshaping heavy-vehicle fleet operations and related business processes.

How does a new-technologies company convince the old heads in the transport industry to take notice?

TOMR was finding it difficult to differentiate itself from competitors.

Applying some fresh thinking to a difficult category, Jones Davis BBN determined there was a need for TOMR to be synonymous with, and the leader in, heavy vehicle telematics.

 

TOMR | Heavy-vehicle telematics

 

TOMR | Heavy-vehicle telematics

TOMR | Heavy-vehicle telematics