Knowing a good operation
Mathys | Orthopaedic products
Mathys, one of the world’s leading manufacturers and distributors of quality orthopaedic supplies, also distributed the internationally respected Synthes brand.
Orthopaedic surgeons have shown a strong preference for Synthes branded products for many years, and exert influence over hospitals to provide them for delicate operations.
However, cheap imports had created a price war in the industry with purchasing officers becoming increasingly price driven.
Mathys needed to reaffirm its brand position to support the surgeons and influence the purchasing managers.
Knowing a good operationMathys | Orthopaedic products
Mathys, one of the world’s leading manufacturers and distributors of quality orthopaedic supplies, also distributed the internationally respected Synthes brand.
Orthopaedic surgeons have shown a strong preference for Synthes branded products for many years, and exert influence over hospitals to provide them for delicate operations.
However, cheap imports had created a price war in the industry with purchasing officers becoming increasingly price driven.
Mathys needed to reaffirm its brand position to support the surgeons and influence the purchasing managers.
Mathys | Orthopaedic products
Mathys | Orthopaedic products
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