Knowing a good operation
Mathys | Orthopaedic products

Mathys, one of the world’s leading manufacturers and distributors of quality orthopaedic supplies, also distributed the internationally respected Synthes brand.

Orthopaedic surgeons have shown a strong preference for Synthes branded products for many years, and exert influence over hospitals to provide them for delicate operations.

However, cheap imports had created a price war in the industry with purchasing officers becoming increasingly price driven.

Mathys needed to reaffirm its brand position to support the surgeons and influence the purchasing managers.

Knowing a good operationMathys | Orthopaedic products

 

Mathys, one of the world’s leading manufacturers and distributors of quality orthopaedic supplies, also distributed the internationally respected Synthes brand.

Orthopaedic surgeons have shown a strong preference for Synthes branded products for many years, and exert influence over hospitals to provide them for delicate operations.

However, cheap imports had created a price war in the industry with purchasing officers becoming increasingly price driven.

Mathys needed to reaffirm its brand position to support the surgeons and influence the purchasing managers.

 

Mathys | Orthopaedic products

 

Mathys | Orthopaedic products