Renovating a home builder's brand
Long Homes | Home builder

Long Homes, one of Australia’s longest established homebuilders, needed the foundations laid for what was to become a major brand-building project.

An institution in home building for over 50 years, Long Homes, was seen as a low cost housing brand with few aspirational qualities.

Jones Davis BBN repositioned the brand and helped build an image of a modern, innovative and forward-looking home and land package provider, offering contemporary products supported by genuine customer service.

Renovating a home builder's brandLong Homes | Home builder

 

Long Homes, one of Australia’s longest established homebuilders, needed the foundations laid for what was to become a major brand-building project.

An institution in home building for over 50 years, Long Homes, was seen as a low cost housing brand with few aspirational qualities.

Jones Davis BBN repositioned the brand and helped build an image of a modern, innovative and forward-looking home and land package provider, offering contemporary products supported by genuine customer service.

 

Long Homes | Home builder

 

Long Homes | Home builder

 

Long Homes | Home builder

 

Long Homes | Home builder

 

Long Homes | Home builder

 

Long Homes | Home builder

 

Long Homes | Home builder