An organisation’s website, when aligned with business and brand strategy, can become a powerful brand experience.
The quality of this experience is maximised by how simply and quickly the site can be used. Knowing where you are and where to go next, understanding the content and what to do, plus if it’s an e-commerce site, how easy the checkout process is to understand and complete.
Associated marketing campaigns can include pay-per-click advertising, email marketing, online public relations and search engine optimization (SEO).
Applying some fresh thinking to a difficult category, Jones Davis BBN determined there was a need for TOMR to be synonymous with, and the leader in, heavy vehicle telematics.
Scotts produces a wide range of professional fertilisers, pesticides, fungicides and herbicides for commercial growers, landscapers, specialty agricultural growers and managers of botanic gardens, sports fields and golf courses.