Marketing Communications

Brand and business strategies along with clarity on positioning will drive the planning, creation and execution of your marketing communications.

We can work closely with you to design and implement marketing communications programmes that address the needs and motivations of customers throughout the buying process – integrating and aligning a mix of different media and channels, from online to public relations, events to advertising.

dade behring

Dade Behring was developing leading edge technology which would not be commercially available for two to three years. Pathology labs and hospitals would have to hold off investing in a yet-to-be-proven system or buy from a competitor. Dade Behring's local sucess was such that the first of the new systems in the world was sold into Australian labs.

View Dade Behring case study ›