Culture is one of the three key components of a brand.
When aligned with an organisation’s vision and image, culture can provide one of the greatest sources of competitive advantage. Think of culture as the glue that binds the complexities of business together.
The character or personality of an organisation is one of the few things that cannot be copied in business.
A high performance culture inspires your people and brings them together as a team. It motivates people to do the right thing, not just the easy thing. It drives how people behave when no one is watching. They have a reason and a motivation to ‘live the brand’.
It is an organisation’s values-driven behaviours combined with its processes and procedures that create the customer experience. The ‘what you do’ and the ‘how you do it’ that leads to customer satisfaction.
Through your culture, people experience the essence of your brand. It is in everything you do: it’s in your people, in the way you speak, in the way you work and the way you think.
Aligning your leadership team around a common vision will provide purpose and passion around which a culture can be developed. Purpose provides the focus and direction. Passion provides the energy that will take them there.
It's this purpose and passion that will lead the whole organisation and inspire the work of others to achieve leadership’s vision.
This is important because it's at the frontline that sustainable cultural change can have the greatest long-term impact on an organisation’s performance.
Building and maintaining a high performance culture is not an easy or short-term option. It requires commitment and ongoing management.
But when you consider that every organization already has a culture – good or bad, strong or weak – investing in a high performance culture can provide an invaluable advantage and should be a key strategic decision.
Purpose-designed tools and processes provide a proven framework for developing people and organisations.