Put simply, your brand is a sum of experiences and interactions.
It’s ‘what you do’ and ‘how you do it’ combined with your brand’s image that creates the brand experience.
A strong brand can provide tangible business benefits with real and measurable returns.
It can increase customer loyalty.
It can increase revenue and market share.
It can increase your ability to expand into new product and service categories.
And it can increase your ability to attract and retain high-quality employees.